About
A small agency, on purpose.
Masaar Media is a digital marketing agency based in Cairo, Arab Republic of Egypt. Masaar — مسار — means “path”. The name is the brief: we are hired to take a brand somewhere specific, and to be able to show the route it took.
How we are set up
Ten clients, maximum
A hard cap, not a marketing line. Beyond ten, the same team stops being able to do strategy, production and publishing properly for all of them, and clients start getting whoever is free instead of whoever is right.
One team, whole cycle
The people who set the strategy write the briefs, review the creative and read the results. Nothing is handed to a separate department halfway through.
Everything is written down
Brand voice, content architecture, approval decisions and every published post are documented. A client can always see why something ran and who approved it.
Clients own everything
Accounts, ad accounts, pixels, creative files and audiences belong to the client. If an engagement ends, they keep all of it and our access is revoked.
How we handle client data
Because we publish on our clients’ behalf, we hold access to their social accounts. We treat that as the most sensitive thing we are trusted with.
- We store only the credentials strictly required to publish — never more.
- We never sell, rent or share client data with third parties.
- Access is revocable by the client at any time, directly from their own account settings.
- Credentials are deleted when access is revoked or the engagement ends.
The full detail is in our Privacy Policy.