Masaar Publisher
The platform that publishes our clients’ content.
Masaar Publisher is the scheduling and content-management platform operated by Masaar Media. Client brands connect their own social accounts once, through each network’s standard authorisation flow. After that, content the brand owner has already approved is published to their account on the agreed schedule, without further manual steps.
What it does
Schedules
Holds a full cycle of approved posts — asset, caption and publish time — per client account.
Publishes
Posts videos and photo carousels directly to the connected account at the scheduled time.
Logs
Records the publish result and the returned post identifier for every attempt, successful or not.
Connecting an account
One-time, explicit, and reversible by the account holder at any moment.
- 1. The brand owner starts the connection
- A client with an active service agreement is sent an authorisation link for the network they want to connect.
- 2. The network’s own consent screen is shown
- Consent is captured on the social network’s own authorisation page, hosted and rendered entirely by that network. It shows the account being connected and the exact permissions requested. Masaar Media does not build or present any substitute consent interface.
- 3. Eligibility is confirmed
- Immediately after authorisation the platform checks that the account is eligible to publish and which post privacy settings it supports.
- 4. Access can be withdrawn at any time
- The account holder can revoke Masaar Publisher’s access from their own account settings on the network. Revocation stops all publishing immediately and no further calls are possible.
TikTok integration
Masaar Publisher integrates with TikTok Login Kit and the TikTok Content Posting API to publish approved organic content to client-owned TikTok accounts.
| Item | Detail |
|---|---|
| Permissions requested | video.publish — required to publish videos and photo carousels to the authorising account. user.info.basic — required to display the authorising account’s username and avatar so the client can confirm which account they are connecting. |
| Posting mode | Direct Post only. Content is published to the client’s own profile at the scheduled time. |
| Content published | Organic videos and photo carousels that the brand owner has reviewed and approved in writing before scheduling. |
| Post privacy | Set per client from the privacy options the account itself reports as available, and agreed with the client in their service agreement. |
| TikTok data stored | Only the access token and the account identifier needed to make publishing calls, plus the returned post identifier for our publishing log. |
| Data we do not collect | We do not collect or store follower data, private messages, viewer data, or any TikTok content beyond what we ourselves publish. |
| Sharing and resale | None. TikTok data is never sold, rented, shared with third parties, or used for advertising targeting. |
| Deletion | Tokens and identifiers are deleted when a client revokes access or when the engagement ends. A client may also request deletion at any time by emailing us. |
Full detail on what we collect, why, how long we keep it and how to have it deleted is in our Privacy Policy. The terms governing the platform are in our Terms of Service.
Access
Masaar Publisher is operated by Masaar Media for its contracted clients. It is not a self-serve product and there is no public sign-up: access is provisioned by us as part of a service agreement, which is why this website presents the platform rather than a login screen. If you are evaluating the platform, or you are a client who needs an account connected, email us and we will arrange it.
Request access